About Frida.ai

Who We Are

Frida.ai, LLC was established in August 2016 with the vision of helping e-commerce stores turn more browsers into buyers without increasing their budget by using A.I. to increase conversion rate.

Our Founders


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Luis Morales

Luis manages company day-to-day operations, awareness marketing and is our lead developer. He's a self-taught web developer, proud U.S. Army veteran, and former lawyer. Originally from Puerto Rico, Luis has been married for 17 years, has two amazing kids, and is a converted cat lover. He also loves chess, brownies, beer, Game of Thrones, e-commerce, the web, and learning about business and entrepreneurship.











Mike Nuñez

Mike handles sales and business development. He’s an 18-year internet marketing veteran, with 4 years at Google. He then went on to co-found The Performance Company, a performance-based digital marketing agency with subsidiaries that include AffiliateManager.com. Mike has also served on the board of the Performance Marketing Association as well as the Affiliate Summit Advisory Board. Mike is originally from New Jersey, loves playing soccer and traveling.

Our Summer 2019 Interns